Tuesday, 30 October 2012

Robert Pattinson Lands $12 Million Fragrance Endorsement Deal with Dior

Photo: Getty

Looks like Robert Pattinson’s on-again flame, Kristen Stewart, won’t be the only member of the couple fronting a luxury fragrance. The Twilight star just snagged himself a multi-year deal with Dior, E! is reporting.

Unlike Brad Pitt’s gig with Chanel, in which he was the first man to front a campaign for a Chanel woman’s fragrance (and we all know how that went), this is a more traditional deal: R-Patz will be the face of Dior’s men’s fragrances. This marks the broody star’s first major endorsement deal, and Dior is really making it worth his while.

E! is reporting that the actor will be paid $12 million over three years. (The LA Times tried to get confirmation from both Pattinson and Dior about this deal, but neither parties responded.) Compare this to Pitt, who got paid a measly $7 million to ask confusing questions for 30 seconds. There haven’t been any reports about how much K.Stew got paid for her Balenciaga Florabotanica campaign, but we bet it’s in the same range. One can only hope that Dior makes R.Patz go online and awkwardly answer fragrance-related questions just like Stewart did.

Hopefully Balenciaga’s Florabotanica and the Dior colognes are compatible–the couple will be hitting Breaking Dawn Part 2 red carpets together in a few short weeks. Get ready for a brood-off in the respective campaigns.


Published on Tuesday, October 30th, 2012 at 2:18 PM

Gisele Bundchen Eliza Szonert

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